Pricing an online yoga course is uncomfortable for most yoga teachers. You're probably used to a per-class rate at your studio — $15-25 for a drop-in, maybe a class pack discount. Now you need to put a price on a structured learning experience, and you're not sure what it's worth or what students will pay.
Price your yoga course based on the transformation you deliver, not against subscription apps. A structured 6-8 week course with live sessions typically ranges from $97-397. Specialty workshops run $47-197. Yoga teacher training programs (YTT) range from $1,500-5,000+. The key: you're not selling classes — you're selling outcomes.
Making it harder: subscription apps like Alo Moves (~$13/month), Glo (~$30/month), and YogaAnytime (~$20/month) offer thousands of classes for the price of a single drop-in. How do you price a course when "yoga content" seems almost free?
You're Not Competing with Subscription Apps
The first thing to understand about pricing: your course and a subscription app are different products for different needs. This isn't a coping mechanism — it's a genuine market reality.
- Subscription apps provide a library of individual classes. No progression, no personal feedback, no community, no accountability. Great for experienced practitioners who want variety.
- Your course provides a structured learning journey with specific outcomes, personal attention, live sessions, and community. Designed for students who want to genuinely change their practice.
A student who wants to casually follow along with a yoga video will use an app. A student who wants to develop a real home practice, learn proper alignment, prepare for teacher training, or address a specific challenge (back pain, anxiety, prenatal) will invest in a course. These are different people with different needs.
Pricing Tiers by Course Type
| Course Type | Typical Price | Duration | Live Component |
|---|---|---|---|
| Short Specialty | $47-197 | 2-4 weeks | Limited |
| Structured Multi-Week | $97-397 | 6-8 weeks | Weekly sessions |
| Intensive Program | $297-997 | 2-4 months | Significant |
| YTT (200-hour) | $1,500-3,500 | 3-6 months | Multiple per week |
Here's what yoga courses typically charge across different formats:
Short Specialty Courses ($47-197)
Focused programs on a specific topic: yoga for back pain, arm balance workshop, pranayama intensive, introduction to meditation. Usually 2-4 weeks, mostly pre-recorded with limited live interaction. These work well as entry points — affordable enough that students try your teaching without a big commitment.
Structured Multi-Week Courses ($97-397)
Your core offering. A 6-8 week program with progressive curriculum, a mix of pre-recorded and live sessions, community discussion, and clear learning outcomes. This is where most yoga teachers should start. The price range depends on how much live interaction you include and your experience level.
Intensive Programs ($297-997)
Deeper training programs with significant live interaction: multi-month yoga therapy programs, advanced teacher training workshops, or comprehensive immersions. Higher price reflects more of your personal time and deeper transformation.
Yoga Teacher Training ($1,500-5,000+)
If you're qualified to offer a YTT program, this is the highest-value offering you can create. 200-hour foundational programs typically range from $1,500-3,500. 300-hour and 500-hour advanced programs can go higher. YTT pricing reflects the certification value, the extensive live contact hours, and the career transformation for graduates.
How to Set Your Specific Price
Rather than picking a number and hoping it works, consider these factors:
- Your live time commitment: If your course includes weekly live sessions, factor in what your time is worth. Eight 60-minute live sessions is 8+ hours of your direct teaching time (plus prep).
- The comparable in-person cost: What would a similar in-person workshop or training cost in your area? Online can price similarly or slightly below, since students save on travel and can practice from home.
- Your experience and credentials: A teacher with 500 hours of training, 10 years of experience, and specialized certifications can price higher than someone just starting out — and should.
- Your student's alternative: If your student would otherwise do nothing, $197 feels like a big investment. If they'd otherwise fly to a retreat ($2,000+), $197 feels like a bargain. Know which alternative you're competing with.
Payment Plans and Accessibility
For courses over $200, offer a payment plan. Three monthly payments of $99 instead of a single $297 makes your course accessible to more students without reducing your total revenue. Most course platforms, including Ruzuku, support flexible payment options.
Some yoga teachers also offer a scholarship or reduced-rate spot in each cohort. This is a personal decision — but if you do it, do it intentionally and make it part of your public messaging. It signals your values without undermining your pricing.
The Race to the Bottom
One mistake yoga teachers make: seeing what others charge and pricing lower to be "competitive." This creates a race to the bottom that devalues everyone's work. A $29 course signals "this isn't worth much." A $197 course signals "this will genuinely help you."
As Abe Crystal notes in The Business of Courses, students who invest more tend to complete more. A student who pays $197 practices consistently because they've made a real commitment. A student who pays $19 may never open the course.
Chantill Lopez, who co-founded The Embodied Business Institute and teaches other practitioners to build courses on Ruzuku, puts it simply: when she and her co-founder Anne Bishop price their programs, they price for the transformation, not the hours. Their courses serve hundreds of students — and the students who invest more show up more consistently.
Bundling Courses and Memberships
Many successful yoga teachers layer their pricing across multiple offerings:
- Entry course ($47-127): A short, focused program that lets students experience your teaching. Low risk, high conversion to your next offering.
- Core course ($197-397): Your signature program. The structured learning experience that delivers a specific transformation.
- Membership ($29-49/month): Ongoing practice for course graduates. Recurring revenue that grows steadily. See our membership guide for details.
- Premium offering ($497+): Small-group intensive, private mentoring, or YTT for committed students.
This ladder means every student has an appropriate next step, and you're not relying on a single price point for all your revenue. The yoga teachers who build sustainable income online typically have 2-3 offerings at different price levels, not one course they launch once a year.
Project Your Revenue
Before settling on a price, run the numbers. Our free yoga revenue calculator lets you model different pricing scenarios — compare what 10 students at $197 looks like versus 8 students at $297, factor in how many cohorts you'll run per year, and see how your online course income compares to teaching studio classes.
Test Your Price with a Pilot
If you're unsure what to charge, run a pilot cohort at a moderate price (not your lowest — that sets the wrong anchor). Offer 10 spots at $127, see how quickly they fill, gather feedback on perceived value, and adjust for your next launch. Pricing is a learnable skill, not a one-time decision.
For more on launching your first cohort, see our guide to getting your first yoga students.